Cult news and archive

Creative agency Cult launches virtual hub supporting brands’ entry into the metaverse

Cult Futures, an independent creative agency, has revealed it will be launching a virtual hub designed to support brands as they make their entry into the metaverse. Entitled Dirty Laundry, the online space, made in collaboration with Web3 platform Spatial, aims to act as a hub for educational events, presentations and exhibitions to aid beauty,...

Fashion

SuperGroup sales soar 83%

SuperGroup, the young fashion business behind brand Superdry and retail chain Cult, reported that full- year group sales rose 83% to £139 million in its first figures since it joined the stock market. Since founded in 1985, the business has marshaled a wide range of premium clothing under its flagship brand, Superdry, together with other own...