customer loyalty news and archive

Levi's, Nike and Lancôme are amongst loyalty leaders, says Brand Index

Data from Brand Keys' 27th annual Customer Loyalty Engagement Index (CLEI) reveals that brands like Nike, T.J. Maxx, Lancôme, Sephora, Amazon, and TikTok are leading in their respective categories by either meeting or surpassing consumer expectations. According to Brand Keys President Robert Passikoff, companies excelling in service become...

Business

Selfridges introduces new ‘Unlocked’ membership programme

Luxury retailer Selfridges has introduced a new membership programme that allows shoppers to access product launches, events and services first. Dubbed ‘Selfridges Unlocked’, the initiative draws inspiration from the retailer’s roots, when founder Harry Gordon Selfridges used to offer keys to the first customers in 1909 so they could feel “at...

BusinessPartner Content

Guide: How fashion brands lead the way in personalisation

One way that brands are setting themselves apart is by providing greater levels of personalisation. Today, personalisation extends from communications to the online and in-store experiences, loyalty programmes, and beyond. Personalisation is not just a “nice to have”—it is what shoppers expect. According to Accenture, 84% of the public and 94%...

RetailPartner Content

5 classic retail mistakes to avoid in 2023 and how Voyado will guide you to success this year

Time moves fast, retail landscapes change often. In 2023, the biggest mistake would be not to change at all. We’ve consulted the Voyado crystal ball, and talked to our retail customers and industry experts, to see what 2023 will bring. In this guide, we round up the five things it would be a mistake to ignore for the coming year. Make sure to...

Business

Gap is launching a new credit card to booster loyalty, but who wants it?

Gap Inc is launching a new credit card partnership with Mastercard. It's a chic navy card, minimalist with degradé colour and a simple Gap logo. But the question is: who wants to take out a store credit card in 2022? The news comes as Gap only last year announced Barclays as its official card issuer. The fashion conglomerate, which also operates...

Fashion

Retail Bulletin Customer Loyalty findings

With the 2012 Retail Bulletin Customer Loyalty having just taken place in London, the focus was how in this tough economic environment, retailers have honed in on customer acquisition supported by the indiscriminate offering of money-off coupons, which have taken the focus away from rewarding loyal customers. Such has been the profusion of...

Fashion

Customer loyalty conference

Retailers struggling to keep their customers base in turbulent economic year will be pleased to hear of The Retail Bulletin Customer Loyalty Conference. With less disposable income in their pockets and a variety of shopping channels at their fingertips, today’s shoppers are becoming more and more difficult to retain. With higher expectations of...