Decoded Future news and archive

Commercially relevant runway trends for Spring/Summer 2020 retail

As buyers and merchandisers prepare to look ahead to what the consumer will want for Spring, Stylus delivered its key call outs from the global catwalks during its Decoded Futures event in NYC. Here is what their forecasters have identified as the most commercially relevant trends for SS 2020. Images: Marc Jacobs and Michael Kors SS20, via...

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Sustainable provocations met with optimism at Decoded Future London

On 6 June 2019, brand-leaders and innovators from across fashion, beauty, retail, technology and marketing came together at Decoded Future London, held by trend experts Stylus, to tackle the biggest trends affecting brands today, with sustainability emerging as the day’s crucial topic. The summit opened with a keynote from Stylus’ Director of...

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Decoded Future Summit: Collaboration is key to sustainability

London - When you think about collaboration in fashion, you might think of Supreme’s collab with Jean Paul Gaultier, or Palace X’s with Polo Ralph Lauren. But the idea of collaboration, in a broader sense, is proving to be an increasingly crucial factor for businesses to consider when pushing sustainability. On Thursday morning, in County Hall...

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What to expect in fashion news from week 23, 2019

What’s going on in the world of fashion this week? FashionUnited takes a look ahead at the upcoming news and events for the 23rd week of the year. Below are the main points from the editorial agenda in the period between 3-9 June, 2019. Graduate Fashion Week 2019 (2-5 June) Graduate Fashion Week (GFW) is back this week to showcase the best...

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Is fashion's love affair with Instagram in danger?

On the heels of the revelations that Cambridge Analytica used the fashion preferences of Facebook users to manipulate them politically, with sets of data revealing that Vogue readers and Abercrombie & Fitch shoppers were considered to be more liberal and open-minded than customers who liked Wrangler, we’re more suspicious of social media than...