digital marketing news and archive

Pioneer Alice Ferraz on the past, present and future of influencer marketing

Alice Ferraz is one of Brazil’s 20 most powerful women, according to Forbes Magazine. She was also ranked by Business of Fashion among the world’s 500 most influential people in fashion. The reason for earning such accolades? She founded the world’s first network of fashion and lifestyle bloggers, F*Hits, back in 2010 when marketing...

Fashion Featured

Lauchmetrics from Fashion GPS to use social media influencers marketing

Los Angeles - Instead of using the traditional route of advertising, two fashion companies have decided to merge to compete in an influencer marketing driven world. Technology provider Fashion GPS recently just collaborated with Paris-based company Augure to create a new global flagship company entitled Launchmetrics. The two, specializing in...

Fashion

New Look embraces augmented reality campaign

New Look is using an augmented reality advertising campaign for its latest promotions. Enabled by Aurasma, a leading augmented reality platform, the campaign will enable customers to "scan to shop". Aurasma is revolutionising the way New Look advertises by opening up a wealth of possibility and innovation as use it for their magazines, prints...