Direct to consumer news and archive

Victoria’s Secret alum built multi-million dollar lingerie business by putting people before panties

Almost an overnight success story, Michelle Cordeiro Grant founded her direct-to-consumer intimates brand Lively in 2015. A veteran of Victoria’s Secret, which built its global megabrand on the pillars of exclusion, unattainable beauty standards and a male gaze fantasy, she set about doing things differently. Her product celebrated comfort,...

Business

ESW acquires Scalefast to accelerate growth

Global direct-to-consumer e-commerce solution provider ESW is acquiring Los Angeles-based complementary e-commerce platform Scalefast to expand its capabilities and enhance speed to market for retailers and brands. The terms of the deal have not been disclosed. ESW said the deal was subject to customary approvals and expected the transaction to...

BusinessFeatured

ESW reports “stellar growth” on the back of direct-to-consumer boom

Global direct-to-consumer e-commerce solution provider ESW has reported that revenues will reach 1.5 billion US dollars in 2021, and will support continued growth with the appointment of Noelle Burke as chief people officer and plans to recruit a further 500 more staff within the next three years. The Dublin-based cross-border e-commerce...

Podcast

Direct-to-Consumer Model Poises Challenges for Brands and Retailers

This month’s Fashion Friday podcast series by Euromonitor International takes a closer look at the direct-to-consumer model in the fashion industry. An industry which has always been characterised by several intermediaries between manufacturers and consumers and now is being challenged by consumers paying a lower price by circumventing these...

Fashion Featured

Thakoon Panichgul returns to the fashion with new direct-to-consumer brand

Two years ago, Thakoon Panichgul—commonly known his first name—took a hiatus from the fashion industry to think about fashion as the world knows it today. As a result, he’s launched a new namesake brand, Thakoon. The direct-to-consumer line, which features timeless and elevated staples, is a result of the designer’s realization that “elevated...

RetailFeatured

The retail conundrum: could wholesale make a comeback?

Wholesale has been declared obsolete, dead, resurrected and even necessary. For young fashion startups, having a solid sales strategy in place from day one is crucial to building a budding business. Deciding whether to embrace direct to consumer, invest in own retail or venture the path of wholesale distribution may seem like a minefield, but...

BusinessFeatured

DTC brands should focus on eco-values and clearer advertisement, says report

Environmentally-conscious values are key for direct-to-consumer (DTC) brands to engage consumers - but many aren't advertising their efforts clearly enough, a new study suggests. New research by Rakuten Marketing found that one in four consumers across Europe are demanding sustainable values when choosing to buy from DTC brands. In Germany, 34...

Retail

D2C perfume brand Skylar introduces subscription service

Subscription retail memberships are taking over. Clean fragrance brand Skylar launched its Skylar Scent Club this week, marking the first time a direct-to-consumer fragrance brand has unveiled such an offering. For a monthly subscription fee of 20 dollars, the Skylar Scent Club provides its members with a new, limited edition scent in a 10ml...

Fashion Featured

Burberry offers sneak peek of debut “straight-to-consumer” collection

London - Burberry has unveiled a number of images and details regarding its debut “see now, buy now”, collection and catwalk show in the run up to its launch on September 19, during London Fashion Week. The new “straight-to-consumer” collection is the first to hit the catwalks following the British heritage house’s announcement this February of...

Fashion Featured

Tommy Hilfiger jumps on the 'Direct-to-Consumer' bandwagon

London - Not one to be left behind when it comes to embracing change, Tommy Hilfiger has announced plans to transform its current New York Fashion Week show, starting from September 2016, into a "multimedia broadcast runway production" centered on consumers as all products shown will be immediately available for sale. The US fashion designer's...