The retail conundrum: could wholesale make a comeback?

Wholesale has been declared obsolete, dead, resurrected and even necessary. For young fashion startups, having a solid sales strategy in place from day one is crucial to building a budding business. Deciding whether to embrace direct to consumer, invest in own retail or venture the path of wholesale distribution may seem like a minefield, but more often than not the investment capital will decide which routes are the best options.