dressing room news and archive

The inside intel on Pure London AW16

Pure London, one of the UK's largest fashion trade fairs, running from February 14 to 16, introduced a series of changes this season to hold to its newness. Often seen as the department store of the trade, Pure introduced menswear this edition, renewed its layout, flipped its catwalk and launched a new theme known as Pureism. The overall effect...

Fairs

Pure London celebrates the Best of British Independent Retailer Awards

Pure London rounded up its second day with the launch of the inaugural Best of British Independent Retailer Awards, which recognises the success and triumphs of indie retailers throughout the UK. The award ceremony took place on the women’s wear catwalk and was presented by Julie Driscoll, Portfolio Director for Pure London at i2i Events Group,...

Fashion

Bungalow launches online trying before buying

It was only a matter of time before online retailers would merge the possibility of the digital shopping experience with the convenience of trying garments before purchasing. While virtual changing rooms and 360 degree zooms are useful decision making tools for customers, it is never the same as actually trying on the clothes yourself. After...