EAST news and archive

East launches first homeware collection

Contemporary sustainable clothing brand East has launched its first-ever homeware collection that is vegan and cruelty-free. The debut collection by Essence + Alchemy has been made to be natural, ethical, sustainable, GMO and cruelty-free by using as many organic raw materials as possible to keep in line with the ethical and artisanal ethos of...

Business|UPDATE Featured

Update: East to stop trading in May, 300 jobs lost

London - High street fashion retailer East is set to cease trading next week after administrators failed to secure a buyer in time. Nearly 300 employees will be made redundant once the company East Lifestyle Limited closes down on May 4. The closure follows on from East's administration in January, which led to 27 redundancies at the time. East...

BusinessFeatured

East enters into administration for the second time in under three years

London - East Lifestyle Limited, the high street retailer known as East, has entered into administration for the second time in under three years today, putting 314 jobs at risk. Phil Armstrong and Geoff Rowley, partners at specialist business advisory firm FRP Advisory LLP, were appointed as joint administrators on January 29. The womenswear...

Business

East posts “strong performance” over Christmas

Fashion retailer East has posted a 6.5 percent rise in like-for-like sales over the Christmas period, boosted by online sales. In the five weeks to Christmas Day, East’s online sales jumped 32 percent compared with last year, with sales from East’s own website and through John Lewis increasing by 30 percent. The fashion brand’s online business...

RetailFeatured

In Picture: Retailer hits and misses of 2015

With the end of the year just around the corner, FashionUnited takes a moment to look back upon the year and highlight which fashion retailers have managed to leave their mark in 2015 and which ones managed to slip though the gaps of the fashion wheel. Fashion Retailer Hits John Lewis British high street department store group John Lewis has...

Retail

Fashion brands join Stansted Airport retail offering

Lacoste, Joules, East, Oasis, Dune, Superdry and Sunglasses Boutique are joining the retail offering at Stansted Airport as part of the final retail phase of a 80 million pounds terminal transformation programme. The new retailers will sit alongside Hugo Boss, Ted Baker, Mulberry, Swarovski and Accessorize who will return to the departure lounge...

Business

East rescued from administration by East Lifestyle

Womenswear retailer East, has been saved in pre-pack administration deal. The clothing retailer has been bought by East Lifestyle Limited via a pre-pack administration deal, saving 550 jobs across 82 stores. On the downside, the chain will shut down 19 stores across the UK and consequently axing 155 jobs. Geoffrey Bouchier and Philp Duffy of...

Fashion

East: reduced annual pre-tax losses and more closures

Fabindia owned womenswear chain East, has narrowed pre-tax losses as it looks to exit unprofitable stores on the high street. The fashion retailer, which runs 107 shops across the UK, reported like-for-like sales up by 0.2 percent during the year to the end ofMarch. Driven by better sales, pre-tax losses at East narrowed from 1.5 million pounds...

Design

East appoints new creative director

Fashion label East has appointed Virginia James as its new creative and design director, to help revamp its brand offering and revitalize the label across its multi-channel platforms. Effective immediately, in her new role James will be in charge of the design process across the label's full product range as well as renovating East's business...