Edwin news and archive

Japanese denim brand Edwin launches in U.S. with sustainable production

Heritage denim brand Edwin has relaunched its business in the U.S. The 59-year-old Japanese label has appointed Catherine Ryu as creative director and Kathy Kweon as president for U.S. business. Both Ryu and Kweon bring decades of experience working with iconic denim brands to Edwin. Most recently, Ryu spent five years as creative director of...

RetailFeatured

Covent Garden aims to triple its menswear offering

It is clear that menswear is booming within the UK, with the industry sector worth more than 10 billion pounds to the economy according to Mintel, who predicts that men will be spending more than their female counterparts on clothes by 2016. In order to capitalize on the mens movement, Covent Garden has announced the launch of a new premium...

Fashion

Tricked out jeans

A pair of jeans is no longer just a pair of jeans. In their quest to help consumers find the perfect pair, fashion labels are rapidly outdoing each other. From hydrating Aloë Vera denim to Work Out jeans.The jeans market must flourish again. Times are tough for denim entrepreneurs. This much was apparent at the Berlin fashion trade fair Bread &...