Elon Musk news and archive

X announces content and commerce deal with Paris Hilton

X, formerly known as Twitter, has revealed its plans to host a livestream shopping event, marking an initial partnership with Paris Hilton for content and commerce services. This feature will enable users to simultaneously watch livestreamed videos, engage in chat discussions, and shop while also participating in Spaces. In her announcement...

Business

Elon Musk reveals Twitter rebrand, platform to be AI-powered

Billionaire businessman Elon Musk has unveiled the rebranding of his social media platform Twitter as he looks to steer it towards what he has dubbed “the everything app”. On the platform, Musk posted an image of the company’s new logo, a large X, which had been beamed onto its headquarters. Another image depicting a similar sight was also...

Business

Elon Musk names new CEO of Twitter

Controversial businessman Elon Musk has announced the appointment of a new chief executive officer for social media platform Twitter. In a post on the site, Musk said Linda Yaccarino would be stepping into the position, with a primary focus on business operations. Meanwhile, Musk himself will focus on product design and new technology,...

Fashion

Twitter launches new verification badge for businesses

This week Twitter relaunched its paid for verification service, identifiable via its infamous tick marks, for monthly fees costing 8-11 dollars per month. Newly introduced are gold ticks for businesses, which can already by seen on company profiles such as LVMH, Kering, Stella McCartney, Valentino and H&M. Notable individuals and companies who...

Fashion Featured

Balenciaga quits Twitter, will other brands follow?

Balenciaga has deactivated its Twitter account, losing one million followers should it be permanently deleted. The Paris-based luxury house did not explain its exit from the troubled social media channel, but the platform’s woes under new owner Elon Musk are thought to be the reason. In recent days large numbers of users have left the platform,...

Business

L’Oréal denies advertising suspension on Twitter following Musk’s takeover

L’Oréal has denied that it had suspended advertising on Twitter after reports had said the beauty giant had removed its spending following Elon Musk’s takeover of the social media platform. Initially reported by the Financial Times (FT), L’Oréal was said to be one of a number of companies that had grown “nervous” about the possibility of...

Business

Elon Musk begins Twitter takeover with plan to cut 25 percent of staff

Days after the completion of his Twitter acquisition, billionaire businessman Elon Musk has already begun to implement his takeover strategy, which reportedly includes the plan to fire a quarter of the platform’s employees. The announcement follows a report by CNBC on October 27 where sources for the publication said Twitter’s chief executive...

BusinessFeatured

How the Elon Musk acquisition could impact Twitter’s fashion advertisers

Twitter announced Monday that its board of directors has accepted a bid by billionaire Elon Musk to acquire the company. The deal, valued at approximately 44 billion dollars, would award Twitter stockholders 54.20 dollars in cash per share, subject to their approval of the transaction after a vote. The move would take the company private again...

Business

Tech giants Ma and Musk clash on future of AI

Jack Ma believes artificial intelligence poses no threat to humanity, but Elon Musk called that "famous last words" as the billionaire tech tycoons faced off Thursday in an occasionally animated debate on futurism in Shanghai. The Chinese co-founder of Alibaba and the maverick industrialist behind Tesla and SpaceX frequently pulled pained...