elvi news and archive

Elvi to launch smaller sizes

Elvi, traditionally associated as a leading plus-size womenswear brand with sizes 14-26, is set to produce its collections in smaller sizes due to customer demand. The womenswear label will extend its range and launch its clothes from size 8 for its spring/summer 2018 collection launching in December. The collection, which marks the first...

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Elvi hires Lost Ink designer

Plus-size womenswear brand Elvi has hired Lost Ink senior designer Clara Varakachanapong as its new head designer as it looks to grow the fashion brand. Jess Archer, brand director at Elvi said: "We've invested heavily to revitalise our market position in the last couple of years and we are now seen as a go-to brand by our customers. “We're...