Eton Shirts news and archive

Eton transforms shirt buying into an experience with latest flagship

Swedish shirtmaker Eton has unveiled its latest Stockholm flagship, a 110-square-meter space testament to the brand's understated luxury. In an era of algorithmic commerce, Eton is reimagining the retail landscape, transforming the mundane act of shirt buying into a curated dialogue between craftsmanship and personal identity. The store's...

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Eton Fall/Winter 2020 the Retro-Futuristic Collection

For fall | winter 2020, Eton has created a retro-futuristic collection, inspired by what the future used to look like when viewed from the past. From the modernist art movement all the way to 1980’s science fiction. Fast-moving technology; machines, cars, and spaceships. Eton’s Fall/Winter 2020 collection is based on nostalgic ideas of the...

Fashion Partner Content

Eton Shirts Autumn/Winter 2019 collection Horizons

New innovative materials and a homage to ancient Egypt in Eton’s AW19 – one of the company’s most extensive collections to date. Looking forward and moving forward – that’s what Eton Shirts AW19 collection Horizons is all about. By taking what’s good from the past and blending it with new innovative ideas, Eton’s design team has created...