Evisu news and archive

Evisu buys back Chinese retail and franchise rights

Japanese denim brand Evisu is buying back the rights to its franchise and retail businesses in China. The group is thought to have spent 40 million dollars with investment from private equity fund Cassia Investment. The rights were owned by its joint venture partner, New Elegant Trading (Shanghai) Co. David Pun, chairman and CEO of Evisu Group...

Fashion

Evisu NY closing down

Denim brand Evisu is relocating its headquarters back to Hong Kong and is shutting down its New York office. Besides the new location, the company’s chief executive officer and creative director Scott Morrison is leaving the firm. When Morrison joined the company in May 2009 he moved the base of Evisu to New York in order to further expand the...

Fashion

Evisu appoints Scott Morrison as CEO

Scott Morrison, the co-founder of denim brands Paper Denim & Cloth and Earnest Sewn, has been appointed as global chief executive for Japanese denim brand Evisu. Part of his strategy is to get back to the iconic heritage, clarify and simplify the brand message, improve the product and move the collections into a more contemporary style, which...

Fashion

Directional denims brands in collaboration

Two well-known names in the denim world, GoldSign designer Adriano Goldschmied and Japan's Evisu, are collaborating on a limited-edition jeans style. The partnership will yield only 1,000 pairs - 500 for men and 500 for women - that will retail over £175 and be shipped to stores later this month. The concept was originally intended to mark the...

Fashion

Evisu to open Savile Row shop

The hip denim label Evisu will be opening a boutique on 9 Savile Row on 15 September. The Japanese brand is planning to offer bespoke tailoring in its new boutique. Evisu's founder and tailor/designer Hidehiko Yamane, a trained tailor who has always been obsessed by denim, launched the brand in 1991. For his new Savile Row boutique he plans to...

Fashion

Evisu Plans First UK Store

Japanese denim brand Evisu will open its first UK store by the end of this year. They are rumoured to be looking for a store on Savile row in London. The brand will further be opening a concession in Selfridges in March this year in hopes to boost brand awareness but not develop an Evisu retail chain.

Fashion

Evisu Goes Conceptual

Trendsetting denim brand Evisu is joining forces with Italian laundry Martelli in a new conceptual jeans collection. The 20 piece European range, called Triple E, was presented yesterday at Pitti, Florence, and saw dyed garments, washed, treated and finished by Martelli. Retail prices will be GBP 150 to 200 for jeans and GBP 70 for T-shirts.