Fashion
Levi’s partners with Evrnu to launch sustainable jeans
Levi Strauss and Co has partnered with textile technology startup Evrnu to create the world’s first pair of jeans made from recycled post-consumer cotton waste, using five discarded cotton T-shirts to create a pair of Levi’s 511 jeans. The initiative, part of Levi’s sustainability strategy, has seen the denim brand using a new, patent-pending...
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