Fédération Française du Prêt a Porter Féminin news and archive

France: intelligent protectionism faced with ultra fast fashion

Paris - Will protectionism become a condition for the survival of the French fashion industry? As the Trump administration relaunched its trade offensive against China in April 2025, imposing massive tariffs on imports, Europe braces for a shockwave that could hit its own market hard. Earlier this week the Fédération Française du Prêt à Porter F...

FashionPress ReleasePartner Content

Talents starts again

Since its debut 20 years ago, the Business Division of the Fédération Française du Prêt à Porter Féminin has been dedicated to supporting emerging brands and helping them grow. Because French entrepreneurship in the creative sector has always been very dynamic, our heart-felt mission is to provide customized programs. Internationalisation, the...

Retail

The French Federation for Women’s Ready-to-Wear launches “La French Boutique” in partnership with Alibaba

The French trade body for women’s ready-to-wear, La Fédération Française du Prêt à Porter Féminin , has teamed up with Alibaba to launch an exclusive online fashion store dedicated to French brands. Set to launch on Alibaba’s Tmall ecommerce platform, the online multi-branded store “La French Boutique” is aimed at increasing the presence of...