fullbeauty news and archive

FullBeauty acquires US-based plus-size retailer Avenue

FullBeauty has acquired Avenue Stores from City Chic Collective, an Australian publicly traded company. Avenue is a US-based digital specialty retailer of plus-size apparel, targeting women aged 25 to 55. Avenue, which closed its 220 store portfolio across 35 states in 2019, continues to operate an ecommerce business selling through Avenue.com...

Business

FullBeauty Brands acquires Dia & Co.

Inclusive fashion brand FullBeauty Brands is expanding its portfolio with the acquisition of Dia & Co., an online inclusive fashion marketplace that sells a range of size-inclusive brands and has a personal styling experience. The acquisition marks FullBeauty’s third in less than a year, following its recent purchase of Cuup, a digitally native...

Business

FullBeauty acquires intimates brand Cuup

On the heels of its recent acquisition of Eloquii, FullBeauty Brands has acquired Cuup, a U.S.-based digitally native size-inclusive intimates brand. The company said in a release that Cuup’s belief that sexiness is self-defined – versus being defined by others – and its commitment to innovative design for a comfortable and functional fit, align...

Business

FullBeauty to acquire plus size fashion brand Eloquii from Walmart

FullBeauty has agreed to acquire plus size fashion label Eloquii Inc. from Walmart. FullBeauty Brands offers a wide breadth of sizing with apparel from 12W to 44W, bras in bands from 30 to 58 and cups from A to O, footwear in medium, wide and wide-wide, and more. The company said in a statement that this acquisition will allow FullBeauty Brands...

Business

FullBeauty to acquire Catherines’ ecommerce business from Ascena

Ascena Retail Group, inc. has announced that FullBeauty Brands Operations, LLC will acquire Catherines’ intellectual property assets for a base purchase price of 40.8 million dollars and potential upward adjustment for certain inventory. The company also said that The United States Bankruptcy Court for the Eastern District of Virginia has...

Fashion

Swimsuits for All to ‘size down’

Swimsuits for All, which offers swimwear up to size 32, has announced that it will be offering smaller sizes starting with its limited edition capsule collection with model Ashley Graham. The brand stated: “As other brands are making long overdue moves to expand their selections to double-digit sizes, Swimsuits For All is spreading the love in...