Future Snoops news and archive

FS Live Webinar: FW 26/27 Women's Fashion Week Insights

Join us live for a download of the key insights from the latest Fashion Weeks. Together, we’ll unpack the standout directions in Women’s and Accessories, from themes and colors to key items, materials, graphics, and details. More than a recap, this is your fast track to sharpen your perspective, connect signals to shifts, and spot the creative...

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Fs Live webinar: Ss 28 Must-have colors

Fs Live Webinar: Ss 28 Must-Have Colors March 5 · 10am Est / 4pm Cet What if a single shade could shift perception? Join our global color experts for a live webinar where we’ll decode three of our five Ss 28 Color Shifts—spotlighting the hues set to define the season. We’ll explore how color is evolving alongside today’s cultural currents,...

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Fashion

Future Snoops: five macro trends fashion brands need to watch towards 2028

Each January, trend forecasting agency Future Snoops (FS) publishes its macro trends, outlining long-term cultural shifts over the next two years. The trends examine how ideas move through interconnected cultural systems and influence lifestyles and industries, including fashion. Looking ahead to 2028, the macro trends suggest a delicate...

Fashion Partner Content

FS Live Webinar: The Future of Wellness A Five-Year Forecast

Want to know what's next for wellness? Join the FS Beauty & Wellness team for a live discussion on the trends shaping consumer well-being over the next five years, and what they mean for your brand. We're continuing our partnership with Spate, combining our annual trend insights with their data on Google Search and TikTok for a deep dive into...

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Fashion

Cultural shifts shaping Fall Winter 26/27 footwear

As we look toward Fall Winter 2026/27, in response to evolving consumer needs and broader cultural movements, four distinct footwear shifts emerge. These directions blend intentional design with emotional resonance, offering footwear that honors both mindful practices and heritage traditions while addressing new forms of individual expression....

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Business

Future Snoops: “AI can become one of the most powerful sustainability tools we have”

“The future isn’t predetermined. The impact of AI depends entirely on how we choose to use it. If we’re intentional, if we design responsibly and act with purpose, AI can become one of the most powerful drivers of sustainability in the decade ahead,” said Emma Grace Bailey, director of sustainability at Future Snoops (FS), during the trend...

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FS live webinar: AI's climate reality

Our new webinar series - Sustainability: No Filter - is your ticket to uncovering the hidden truths about sustainable design. Whether you're doubling down on recycled content or wondering what certification suits you best, these 30 mythbusting minutes reveal what actually works. Setting you up for a thriving tomorrow, without all the greenwash....

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Fashion

SS28 Preview: The modern flow of performance design

Constant connectivity and cultural turbulence have created a global yearning for a renewed sense of ease—a desire to move freely, think clearly, and live with less restriction. Amidst a rapidly accelerating digital pace, consumers are gravitating toward designs that feel more intuitive. The act of movement - whether through sport, commute, or...

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Fashion

Future Snoops identifies Four Key Material Directions for FW26/27

Future Snoops’ material and textile expert Julia Skliarova has presented a detailed outlook on the material sourcing landscape for Fall/Winter 2026/27, framing the season around the industry’s accelerating structural shifts. According to Skliarova, regenerative strategies, circular material flows, agile sourcing models and the growing demand for...

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Fashion

No wash, no filter: Gen Z’s raw and real denim fix

A shift in the form of heritage, raw denim is re-emerging under the watch of a Gen-Z cohort that is guided by the thirst for directness, authenticity and self-expression. Against the backdrop of current multi-crisis, younger, brand-agnostic generations are pushing against fast trend cycles and by-passing marketing ploys to considerately work out...

Fashion

Future Snoops: “What if the real threat isn’t AI taking over, but us stepping back?”

Efficiency over imagination “AI is not slowing down, it’s not going anywhere,” said Emma Grace Bailey, Director of Sustainability at Future Snoops during the recent Active Creation in the Age of AI webinar. “It’s projected to add between 150 and 275 billion dollars to the apparel, fashion and luxury sectors by 2028, which is only three years...

Fashion Partner Content

FS Live Webinar: Active Creation in the Age of AI

Step into the future of amplified creativity. Creativity is stuck in its passive era. We automate, replicate, and churn ideas for the algorithm. It’s a system optimized for output over originality. The result? Indistinguishable brands, forgettable experiences, and content that disappears into a sea of sameness. To thrive in the AI evolution, we...