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Gaming news and archive

Digital Fashion 101, with expert Moin Roberts-Islam

Have you bought digital garments for your avatar yet? Would you like to? You need to listen to this! Moin Roberts-Islam is the Technology Development Manager at the Fashion Innovation Agency, at the London College of Fashion, and he’s here to answer all our questions on how digital fashion works, why it’s exploding, what brands are doing, how...

26 Apr 2022

Business

IMG signs deal with World Esports Federation

Sports and fashion management firm IMG has established a strategic partnership with The World Esports Federation (GEF) that will see it collaborate on esports services and gaming events. IMG, which operates with the likes of New York Fashion Week and most recently signed a licensing agreement to grow Laura Ashley on a global scale, hopes to...

22 Apr 2022

Business

Tommy Hilfiger launches gaming initiative as it continues its metaverse expansion

In its bid to keep moving forward in the digital world, Tommy Hilfiger has launched a new gaming-centred initiative to empower creatives in the gaming world. Team Tommy, a group of eight handpicked international gamers, will represent the gaming community through multiple streaming and entertainment platforms. Each already boasting significant...

3 Mar 2022

Fashion Featured

How games were an early entry point into the world of digital fashion

Digital fashion is starting to make a big impact on the fashion industry. A lot of extremely innovative work is being done in that particular segment of the industry, but there is still a disparity with its widespread applications. In order to change this, experts are talking about the necessity of gamified environments. Gamification in itself...

23 Feb 2022

People

Fashion game Drest names new CEO as founder steps into new role

Lisa Bridgett has been named the new CEO of luxury fashion styling game Drest as founder Lucy Yeomans begins a new position. Yeomans, who launched Drest in 2019, is becoming co-chair, and will also step into the role of chief brand and product officer, where she will spearhead Drest’s strategic product, partnerships, brand and creative...

11 Feb 2022

RetailFeatured

Fashion's biggest takeaways from a year on Roblox

Roblox, the online gaming platform and game creation system, has had a record year. Its global community grew from 32.6 million to nearly 50 million daily active users across 180 countries with the median daily active user visiting 40 unique experiences over the course of 2021. The fashion industry got on board, too, with users looking for...

27 Jan 2022

Business

JD Sports reportedly signs deal with Excel Esports

British sportswear brand JD Sports has reportedly signed a deal with Excel Esports that will see the gaming organisation’s roster of around 3,000 UK-based players don the retailer’s logo. It will also include exclusive naming rights to Excel’s academy roster, which is to be rebranded to JDXL. The deal displays the continued interest in esports...

14 Jan 2022

Fashion Featured

Round-up: 2021 in gaming collaborations

If one thing was truly evident this year, it was the continued blurring between the fashion and gaming worlds. Whether it was the cohort of individuals turning to the comfort of the digital realm or the announcement of Meta, it seemed that many were pivoting their attention to their online selves, a move that high-end fashion brands evidently...

24 Dec 2021

Fashion

Tommy Hilfiger partners with Roblox creators on virtual collection

Premium fashion brand Tommy Hilfiger has revealed a partnership with eight user-generated content (UGC) designers from the Roblox community to create a collection of thirty digital fashion pieces that players can use to dress their avatars. The Tommy x Roblox Creators collection is available through the online platform’s global marketplace....

17 Dec 2021

BusinessFeatured

An extension of identity: why gaming is important for e-commerce

Crossovers between the fashion and gaming worlds have been inescapable this year, with many brands turning to the digital sphere for collection launches, collaborations and general marketing activations. As it becomes increasingly evident that this is a sector that cannot be overlooked, the tech company Wunderman Thompson has released a report...

16 Dec 2021

Fashion

Palladium joins forces with Destiny game to celebrate 30th anniversary

French heritage footwear brand Palladium is releasing its third collaboration with Bungie’s Destiny game, as part of the video game developer’s 30th anniversary. Palladium has revived its Pampa Sport Cuff WP for the collaboration, which will be available digitally and in the real world to purchase from January 2022, offering both Palladium and...

14 Dec 2021

Fashion

Valentino joins the gaming trend with Drest partnership

Italian fashion house Valentino had partnered with luxury fashion game Drest, bringing the label’s newest party collection to the gaming world. An exclusive Valentino photoshoot launched through the app, allowing players to style an in-game avatar to their own tastes. A brief from the fashion house asked users to create a party look using its...

9 Dec 2021