Generation Z news and archive

Maidenform targets new generation with launch of M collection

American shapewear brand Maidenform has launched a new line of contemporary intimates under the name M, designed with younger generations and younger-spirited consumers in mind. The new Maidenform M collection features an assortment of bodywear, bras and underwear in bright colours and neutrals that can be worn as intimates, loungewear or even...

Fashion

Gen Z prefers stylish clothes over eco-friendly

Generation Z students, those born between 1995 and 2010, want fashion brands to produce “stylish, high quality” clothes over apparel that is “environmentally responsible”, according to a survey by Unidays. The research conducted by the world's leading student affinity network sampled 14,500 Generation Z consumers in the US and 3,000 in the UK,...

FairsFeatured

China’s fashion industry struggles to target millennial shoppers

Shanghai - While China is on course to surpass the US as the world’s biggest clothing market this year, the future of the country’s fashion industry is still uncertain. Chinese fashion companies have yet to figure out how to appeal to millennials and succeeding generations as labor costs increase the pressure to automise production and adjust...

BusinessFeatured

What do Millennials and Generation Z consumers want from retailers?

Four generations of consumers coexist today: the Baby Boomers, born between 1945 and 1968; Generation X, born between 1969 and 1983; Millennials, born between 1985 and 1993; and Generation Z, comprising those born from 1994 to 2002. Catering for the needs of younger generations is key for many businesses’ long term growth strategy, as...

Retail

What Generation Z Wants From the Retail Industry

Millennials are no longer the main target for retail sales today. Generation Z, consumers between the age of 8 and 28, are the future buyers that marketeers in this industry must cater to according to the experts speaking at the World Retail Congress. Within the framework of this event, which took place earlier this week in Madrid, Carla Buzani,...

Fashion Featured

Global luxury: Western retailers can learn from China's younger shoppers

As Western retailers and luxury brands look to attract the next generation of shoppers, they need only look to China, who’s younger consumers and millenials are snapping up luxury products faster than one can say ‘Gucci’. According to a report by Deloitte in association with Chinese companies, Secoo and Tencent, Generation Z and Millenials will...

RetailFeatured

Gen Z look to visual social platforms for purchasing

Young consumers are switching the majority of purchases to retailers that provide the newest digital tools and channels, according to new research by Accenture. If retailers want to attract purchases and brand loyalty from Generation Z consumers they will need to step up their focus on new ways of engagement said the research firm. Gen Z are...

RetailFeatured

Generation Z shopping habits should be top of retailer's priority

London - A new study by Shoppercentric looks at Generation Z shoppers (aged 15 to 24) and their buying behavior. As the next generation of big spenders, there are some fascinating insights for retailers to consider. “Generation Z are a fascinating section of the shopper population,” said Danielle Pinning, Managing Director at Shoppercentric. “...

Business |REPORT Featured

Picky Gen Z to up fashion spend and fastidiousness

London - Generation X shoppers in Birmingham and Newcastle may be the biggest fashion spenders at the moment, but it is the Generation Z consumers which remain the most frequent fashion shoppers, enjoying browsing in physical stores the most. In contrast to their elder counterparts they are also the most positive when it comes to upping their...