George news and archive

Asda plots 10 more George concept stores

Supermarket giant Asda is continuing the rollout of its George concept stores, revealing plans to open 10 new locations across the UK. The first dedicated George store to open this year will be unveiled on March 12 in Peterborough. Here, the existing Asda Living location in Brotherhood Shopping Park will be relaunched under the new concept. The...

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Business

Asda to outsource George distribution, 1,200 jobs at risk

Supermarket giant Asda has said it plans to partially relocate and outsource the distribution of its George clothing brand, putting at risk around 1,200 jobs. The retailer has confirmed to multiple media outlets, including the BBC, that it plans to move the online operations of the label to DHL’s depot in Derby from January 2027. This would see...

Retail

Asda to open second standalone George store

Supermarket giant Asda is set to open its second George store as it begins to roll out the fashion-focused concept throughout the UK. The new standalone site, due to open in Hull on October 31, will offer a range of George clothing and homeware. This latest site in Hull is opening on the back of what the company says was a “successful” pilot of...

Retail|In Pictures

In Pictures: A look inside Asda’s first stand-alone ‘George’ concept store

Asda is venturing into the fashion retail space. The supermarket giant has officially opened its first stand-alone store for its George clothing brand in a launch event headlined by Spice Girl, Mel B. Located at Crown Point Retail Park in Leeds, the store, housed in what had once been an Asda Living location, intends to serve as a trial of the...

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Retail

Asda to update George departments as part of 50 million pound retail investment

Supermarket giant Asda has outlined its plans for a 50 million pound store upgrade programme as it looks to improve the shopping experience of its customers. While the programme is set to be carried out over 170 stores in total, 50 of larger stores will receive major updates, including the introduction of new in-store services and features....

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Business

George at Asda welcomes ‘soaring growth’ in fashion sales

Supermarket giant Asda has said that its clothing brand George welcomed “soaring growth” in both online and in-store fashion sales over the latest six-month period. According to the retailer with reference to a report by Kantar, George at Asda had significantly outperformed the market, with online sales up 13.4 percent over the 24 weeks to March...

People

George at Asda hires new vice president

Asda has appointed former Reiss director Karl Doyle as the vice president of its George clothing brand. He starts his new position on March 1, and replaces Zoe Matthews, who has decided to step down from the business, according to Retail Gazette. Doyle has experience at a number of big-name British fashion companies, including Reiss, where he...

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Video

Video: George at Asda Slay It campaign

In this video, George at Asda has released its inclusive holiday campaign and collection in collaboration with Diversity Role Models. Watch the video below. Click here to read more about the holiday campaign. Video: George at Asda via YouTube Photo credit: George at Asda

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Fashion

George focuses on inclusivity with holiday campaign

George at Asda has launched its first standalone campaign, Slay It, focusing on inclusivity and diversity. The spokesperson for the campaign is Everyone’s Talking About Jamie star, Layton Williams. The advert depicts a trans person’s homecoming, arriving at a village hall for festivities, but fearing rejection. After shedding their coat along...

Retail

Asda opens eight more New Look concessions

British supermarket chain Asda has expanded its partnership with fashion retailer New Look. Eight more New Look concession stores have opened across the UK following a successful trial launched in September at two Asda stores, Drapers reports. The new concessions are located in Lower Earley in Reading, Gravesend in Kent, Bedminster in Bristol,...

Fashion

Asda and BBC Children in Need partnership celebrates 21 years

The partnership between Asda and BBC Children has hit 21 years. Over the past 21 years, Asda has raised more than 26 million pounds for the charity, with this year’s fundraising campaign aimed at raising donations for the Emergency Essentials Programme. The program will support children and young people who are living in extreme poverty, without...

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People

New CEO at FatFace as Liz Evans departs for George at Asda

British brand FatFace has promoted its chief financial officer Will Crumbie to the role of CEO after Liz Evans announced plans to step down to take on a new role at Asda’s George label. Crumbie has been at the company for the past eight years, during which he has overseen all key operational areas of the business, including its supply chain and...