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Fashion

Gosha Rubchinskiy relaunches his eponymous brand

Gosha Rubchinskiy is relaunching his eponymous brand. The controversial designer announced the comeback of his own label in an Instagram post in February. Now, actions are following words. In an interview with the industry magazine Business of Fashion (BoF), Rubchinskiy revealed that he is ready to "start all over again". A first selection of...

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Fashion |Interview

Bikkembergs relies on football trend and sneaker collab for brand revitalisation and market expansion

Bikkembergs is repositioning itself, targeting a younger generation. While this demographic may recognise the Belgian designer's name, they haven't necessarily been familiarised with his aesthetic. A strategic collaboration with the controversial Russian streetwear designer Gosha Rubchinskiy aims to not only inject new relevance into the brand...

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