green claims directive news and archive

European Parliament votes in favour of Green Claims Directive, but in time?

On Tuesday, the European Parliament voted in favour of the Green Claims Directive, proposed by the European Commission in March 2023, thus confirming its stance that a game-changing legal framework to eliminate greenwashing is indeed much needed. As part of the proposal, environmental claims would need to be verified by independent verifiers...

Background

What exactly is greenwashing?

In this background piece, FashionUnited lists what greenwashing is, how common it is and what regulations and legislation are in the pipeline. Click on the arrows in the text to find out more Contents • What is greenwashing? How common is it and what are the drawbacks? • How to recognise greenwashing and when is it indeed a case of greenwashing?...