Haddad Brands news and archive

Lacoste establishes licensing agreement for kidswear

Sportswear brand Lacoste has pinned down a partner for the licensing of the kidswear category in its Crocodile brand. New York-based Haddad Brands will assume the role of designing, developing, producing and marketing all Lacoste kids’ clothing and accessories lines. The duo have signed onto a five-year agreement for products both within the US...

Member

Business

Abercrombie Kids expands into wholesale with Haddad Brands deal

Abercrombie Kids, the childrenswear brand of Abercrombie & Fitch Co., is set to enter the wholesale market via a new deal with privately-held licensing firm Haddad Brands. The aim of the partnership is to expand the global reach of the Abercrombie Kids brand through a long-term growth plan that will be driven by Haddad Brands itself. As such,...

Member

Business

Levi Strauss Europe extends partnership with Haddad Brands for kidswear

Levi Strauss & Co. has announced that starting with our fall/winter 2019 season, it would be partnering with Haddad Brands as the company’s licensee of kids products in Europe. The company added that Haddad is a leader in branded children’s clothing and accessories and has partnered with the Levi’s brand in the US for nearly 15 years, recently...