Hera news and archive

Directors of Hera Clothing become majority shareholders

Holly Beadle and Georgia Streeton, directors of Hera Clothing, have stepped into the position of co-owners of the British fashion brand, snapping up a 66 percent joint share. Beadle, the company’s chief executive officer, and Streeton, chief brand officer, became directors of the company upon its acquisition in October 2021 by Paul Richardson,...

Fashion

Hera to launch capsule collection with Pepsi

British fashion brand Hera has collaborated with global soft drinks brand Pepsi to create a limited-edition capsule collection. Named 'Here for More,' the collaborative collection celebrates both brands' mission to be present and enjoy life as much as possible. Featuring four unisex pieces, including hoodies and t-shirts, each design reflects...

Retail

Hera makes physical in store debut with pop-up at Fenwick

Online apparel brand Hera is making its physical in store debut through an 8-week long pop-up at British department store chain Fenwick. Open from May 9, the in-store launch signifies the start of a new chapter for the brand following its acquisition and transformation in 2021. Customers will be able to shop the brand’s menswear and womenswear...

Featured

People

Gymshark director buys majority stake in streetwear brand Hera

Gymshark director and former chair Paul Richardson has snapped up a majority stake in streetwear brand Hera London. Richardson, who has also been appointed as executive chair of Hera, will oversee the company’s strategy as it sets its sight on becoming a 100 million pound label over the next three to five years. Hera said it is also working with...