HOM news and archive

Huber Group acquires Hom

Huber Group has acquired French men’s underwear brand Hom from the Triumph Group, as it sets its sights on expanding its activity in the premium men’s underwear category. Hom had been part of the Triumph Group for 28 years, but its sale is part of Triumphs strategy to refocus its brand portfolio, concentrating on its biggest global brands, which...

Video

PFW: Alexis Mabille for HOM

For SS12, Alexis Mabille will launch its first underwear collection together with HOM. The collection features different cuts and colours, and the introduction will take place during Paris Fashion Week on 23rd June. According to the designer the styles pay homage to the human body in all it shapes and sizes.

Fashion

Hom celebrates a decade of HO1

HOM, the French men's underwear brand, is celebrating the 10th anniversary of HO1! The famous pants, known for their 3D design horizontal front opening, revolutionized men’s underwear with their unique practicality, comfort and support features. To mark this special anniversary, HOM teamed up with Selfridges and is offering customers an...