Hubbub news and archive

Durability of clothing not linked to a higher price

New research conducted by the School of Design at the University of Leeds has found that price is not an indicator of how long clothes will last, challenging the perception that paying a higher price means better garment durability. The ‘Worn Out’ report, commissioned as part of a wider project by environmental charity Hubbub and clothing...

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Fashion

Primark rolls out repair workshops and commissions durability research

Fast-fashion retailer Primark is looking to educate its consumers on how to repair their clothes with a series of durability and repair initiatives to help clothes “be loved and worn for longer”. The move is part of the retailer’s commitment to give clothes a longer life and will include scaling up Primark’s free clothing repair workshops...

Featured

Fashion

New sustainable clothing care device W'air launches

The first sustainable laundry device is launching on the market, the W’air, which is looking to revolutionise the way we wash our clothes with hydrodynamic technology. The three-in-one sustainable clothing care W’air device has taken six years of research and development and works by creating a blast of water, air and detergent that “actively...

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Retail

Little green dress: Britons spend 2.4 billion pounds on festive fashion

A year of sustainability advancements across the fashion industry shouldn’t come to a halt at Christmas, arguably the most unsustainable time of the year. Surplus packaging, endless purchases of non-needed items, the annual tree that is chopped down to decorate our living rooms for a fortnight before it is discarded and the holiday outfits we...

Fashion

Campaign for Wool and Hubbub launch #WhatsInMyWash campaign

Campaign for Wool has teamed up with environmental charity Hubbub to launch a new awareness campaign to help consumers reduce the impact of washing their garments, as well as call on the industry to take action to tackle the microfibre problem. The #WhatsInMyWash campaign comes as Hubbub released new research that 44 percent of the public are...