InWear news and archive

InWear SS22 campaign: Living is...

Looking back through the archive of InWear campaigns what’s so striking is their realness – the way in which they seem to capture women so naturally. They are shoots posed by models, of course, but you really feel as if you are getting a glimpse into a moment in time, a life. For the past 50 years, InWear’s advertising has explored a modern...

Fashion Partner Content |INTERVIEW

Brand Director of InWear on working smarter, sustainability, and timeless collections

Sustainability is a lifestyle at InWear, since 1969 the Danish label has created staple wardrobe classics for the independent, passionate and free modern woman. Known for its fitted tailoring and use of pattern making, the Copenhagen-based brand continues to uphold the philosophy that long-lasting pieces made with quality and responsibly sourced...

FashionPress Release

Faces of Women : Introducing InWear Main Autumn 2021 Collection

It’s the comfortable and sexy, masculine and feminine. It’s a balance of both, inspired by the versatility of women and how fashion has a way of fortifying us and bringing us joy, even on the most challenging of days. The Main Autumn 2021 collection brings a relaxed yet refined and feminine look, which is timeless but also suited to our current...

BusinessPress Release

Introducing the new InWear bag collection; JOURNEY.

A staple bag collection that compliments, not define, a woman’s wardrobe. Made from lightweight, durable and low-maintenance, recycled polyester. The collection features classic totes, clutch, and cross-body bags, created with a built- to-last, season-resistant philosophy, rendered in simple minimalist shapes and designed to stand the test of...

Business

DK Company acquires three new labels

Danish fashion company, DK Company, has expanded its current portfolio with the recent acquisition of three women's wear labels from Ball Group for the sum of 60 million Danish krone. (8.78 millions US dollars, 5.8 million pounds) The deal, which saw brands Culture, Pulz and Educe take over, is said to help strengthen DK Company position in the...

Fashion

IC Companys sells off its mid-market segment

IC Companys announced on Thursday the impending sale of its mid-market division, which included four labels; InWear, Matinique, Part Two and Soaked in Luxury as well as the store concept Companys, to Danish fashion company DK Company for 50 million krone (5.5 million pounds) and a 10.11 percent minority share in the company, (equal to 29 million...

Fashion

InWear CEO gone after just a year

Thomas Ulstrup, CEO at the Danish clothing label InWear since the summer of 2007, has had to leave his position. The news came as a complete surprise to the Dane. "I certainly wasn't expecting them to tell me that I was no longer InWear's Managing Director." Ulstrup feels his departure is down to 'sudden changes in the company', but exactly what...