Jeans Redesign news and archive

How the Jeans Redesign Project is changing the industry one pair of jeans at a time

Now boasting a total of 100 participants from across the globe, including the likes of H&M, Chloé and Tommy Hilfiger, and aiding in the production of over half a million sustainably created pairs of jeans, the Jeans Redesign project is continuing to grow its mission of pushing the industry towards a circular mindset in denim manufacturing....

Fashion

Marks & Spencer reveals denim collection as part of Redesign Project

UK department store retailer Marks & Spencer has unveiled a denim collection designed as part of the Ellen Macarthur Foundation’s Jeans Redesign Project. This will be the retailer’s first denim line produced to meet the guidelines of the project, which it joined back in February 2021, implementing recycled content, safe chemistry, material...

Fashion

Primark launches circular denim collection for Ellen MacArthur Foundation’s redesign project

Fast fashion retailer Primark has released a new denim collection in line with The Jeans Redesign project, a project developed by the Ellen MacArthur Foundation’s Make Fashion Circular initiative. Denim produced as part of the scheme aligns with the organisation’s vision of a circular fashion economy, complete with guidelines that look to ensure...

Fashion Featured

Denim innovations: How brands are cleaning up the industry

The denim industry, as a part of the wider textile industry, which is one of the most polluting industries in the world, has come a long way since Levi Strauss developed its first pair of blue jeans for gold miners in the San Francisco area in 1873. Note that the first Levi’s blue jeans were reserved for men. Women had to wait until the next...

Fashion

New brands, manufacturers and fabric mills join Jeans Redesign initiative

A number of new brands, manufacturers and fabric mills have joined the Ellen MacArthur Foundation’s Jeans Redesign initiative, and in doing so have pledged to meet guidelines setting out minimum requirements on garment durability, material health, recyclability and traceability. The latest brands to join the project, which was launched in July...

Fashion Featured

Make Fashion Circular launches Jeans Redesign

Leading fashion brands and manufacturers including H&M, Gap and Tommy Hilfiger have teamed up with Make Fashion Circular, an initiative from the Ellen MacArthur Foundation, to introduce Jeans Redesign, new guidelines that will help make the denim process more sustainable and environmentally friendly. The Jeans Redesign guidelines have been put...