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Klarna unveils limited edition footwear for the Chicago Bulls, designed by Don C

Global shopping service Klarna has announced its continued partnership with the Chicago Bulls as their official shopping partner, extending their collaboration for several more years. As part of the partnership, Klarna has teamed up with streetwear designer Don C to create a special edition sneaker for the Bulls' iconic mascot, Benny the Bull....

9 Mar 2023

Retail

Klarna and Paris Hilton open pop-up for Y2K fashion

Payment service provider Klarna has unveiled a new pop-up alongside its latest ambassador Paris Hilton in Los Angeles, California. In line with the reality star’s personal style, ‘House of Y2k’ will centre around shopping and trends from the 2000s through to the current day. The exhibition space will highlight three themes – technology, fashion...

20 Feb 2023

Business

Klarna partners with Paris Hilton’s 11:11 Media on global campaign

Payment service provider Klarna has unveiled a new global campaign featuring Paris Hilton as part of a collaboration with the star’s media company, 11:11 Media. In the campaign, Hilton can be seen in a series of films engaging with Klarna’s payment services and shopping app, reciting the catchphrase ‘That’s Smoooth’. For part of the films,...

9 Feb 2023

Business

2022 trends were defined by ‘nostalgia’ Klarna finds

Payment service provider Klarna has released the first part of its annual trend report, ‘The Checkout’, which looks into consumer trends over the past year. According to its findings, shopping trends in 2022 revolved around the theme of ‘nostalgia’, with items reminiscent of the 18th century through to the early 00’s seeing sales increases. The...

8 Dec 2022

Business

Klarna rolls out Creator Platform globally

Bank and payment service provider Klarna has globally rolled out its Creator Platform, now allowing retailers and influencers in all of its 45 markets to access the feature. Initially launched in the US in October 2022, the initiative aims to match retailers with the right influencers and track performance metrics in a bid to bolster the...

1 Dec 2022

Business

Klarna rolls out new app features, including price comparison search tool

Flexible payment provider Klarna has revealed a slew of new features on its app as it looks to continue building up its position as a shopping utility for customers and retailers. Its new additions see the Klarna App move beyond payments and become a platform that aims to drive purchasing. One of its new features includes a search tool that...

20 Oct 2022

Retail

Klarna report suggests most holiday shoppers won’t be deterred by rising costs

A new report by online payment provider Klarna has suggested that US shoppers are likely to not be deterred by rising costs for the holiday season. According to its data, 68 percent of shoppers said they planned to spend more or the same on holiday shopping this year compared to last year. This compared to the 24 percent that said they had...

7 Oct 2022

Business

Klarna launches feature allowing consumers to view order history

Online payment service Klarna has launched a new feature for UK consumers that will allow them to view their full online order history through its app, regardless of whether they purchased through Klarna. The addition hopes to help consumers save time and manage their online purchases more conveniently by placing all purchase information in one...

16 Aug 2022

BusinessFeatured

BNPL provider Klarna secures 800 million dollar financing

Swedish payment provider Klarna has announced it has closed a new 800 million dollar funding round which it said will be used primarily to support the expansion of its US market position. The ‘buy now, pay later’ (BNPL) operator said it had received backing from existing investors, including Bestseller and its founders Sequoia, as well as a...

12 Jul 2022

Business

Klarna launches loyalty card feature in app

Payment service Klarna has announced the launch of a new Loyalty Card feature in its app allowing users to access physical loyalty cards digitally. Supporting 8,000 loyalty card programmes worldwide, users will be able to collect all points and benefits from any associated merchant via the Klarna App. The launch follows the company’s acquisition...

27 Jun 2022

BusinessFeatured

Klarna to cut workforce by 10 percent

Buy now, pay later company Klarna has announced that it is cutting 10 percent of its workforce, citing weakening consumer confidence, surging inflation, a volatile stock market and the war in Ukraine. In a blog post, Klarna chief executive Sebastian Siemiatkowski said: “When we set our business plans for 2022 in the autumn of last year, it was a...

24 May 2022

RetailFeatured

Klarna launches virtual shopping experience

Payment provider Klarna has announced the launch of a Virtual Shopping offering, allowing customers to browse and buy products through live chats and video calls. Utilising Klarna’s Store App, in-store experts will be able to connect with shoppers online, with the option to provide demonstrations on items and share photos of products with app...

16 May 2022