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Will the new House of Gucci film boost the brand's fashion sales?

As House of Gucci premieres in theatres around the globe, the film has brought a renewed interest and halo effect onto the Italian luxury house, especially to the fashion of its halcyon days. After endless promotion, interviews and media reports, the film’s stars - Lady Gaga as Patrizia Reggiana who infamously had her husband murdered, and Adam...

29 Nov 2021