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Retail

Women's only mountain sports brand LaMunt now available at select stores

LaMunt, the only mountain sports brand for women till date, is now also available in select brick and mortar stores. The brand, which was launched by the South Tyrolean Oberalp Group more than a year ago, has been offering a first selection of the spring/summer 2022 collection online since 15 November 2021; now it is also available in selected...

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Business |Interview Featured

Outdoor brand Salewa: “Lockdown initiated important strategic changes”

Covid-19 has not only changed the retail landscape. With it, the industry has to also adjust to completely changed parameters. The Italian Oberalp Group has taken the pandemic as an opportunity to set a new strategic course. The Italian Oberalp Group is a heavyweight in the European outdoor segment. With its six outdoor brands Salewa, Dynafit,...

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