les girls les boys news and archive

British Brand Les Girls Les Boys is coming for the U.S. with inclusivity

Les Girls Les Boys, the London-based brand focusing on bringing inclusivity to the underwear, swim and casual wear industry, has touched down in the United States with its first-ever pop-up shop in New York. According to the brand’s website, the pop-up shop is taking place at The Shoppe inside New York’s Freehand Hotel from June 5 to July 30....

Fashion

Agent Provocateur co-founder Serena Rees to launch new label

Serena Rees, co-founder of luxury lingerie retailer Agent Provocateur, is set to make her return to the fashion world this year with the launch of a new label. Named Les Girls Les Boys, the new "bed to street" label is set to offer men's and women's underwear and streetwear. Launching in September, the new label aims to offer new aesthetic which...