licensing agreement news and archive

Shein strengthens ties with Forever 21 for online co-branded collection

Authentic Brands Group and Shein have signed a new long-term agreement regarding Forever 21, which sees Shein launch an exclusive Forever 21 co-branded clothing line on its websites in the US, parts of Europe, and Australia. This development sees the two fast-fashion brands strengthen their current partnership while expanding their reach. The...

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PVH Corp announces licensing agreement with USA Legwear

London - PVH Corp has signed a licensing agreement with USA Legwear LLC to manufacture, sell distribute and promote women's hosiery and socks under the Warner's brand. Two of PVH subsidiaries are to offer socks, tights, leggings, as well as sheer hosiery items from Warner's, which will launch for Spring 2018 and be sold in leading department...

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Burberry Beauty signs global licensing agreement with Coty

London - Coty, one of the largest names in the beauty industry, has just entered into a strategic partnership with one of the leading names in the luxury fashion sector: Burberry. On Monday morning Coty Inc announced it has entered into an exclusive agreement to acquire the long-term global rights of Burberry Beauty cosmetics, skincare and...

Fashion

Salvatore Ferragamo extends licensing agreement with Marchon Eyewear

Italian label Salvatore Ferragamo has announced the five year extension of its world-wide licensing agreement for the design, distribution, marketing and sale of its sunglasses and eyewear frames with Marchon Eyewear. The licensing agreement between the two firms, which first began on January 1, 2012 has been extended to December 2021. The...