Loro Piana news and archive

Christmas displays from around the world

With Christmas fast approaching, FashionUnited has rounded up the best of this year’s festive displays, from Sir Paul Smith’s takeover at Claridge’s in London to Selfridges maximalist take on the holiday season, Saks Fifth Avenue’s dazzling 100th-anniversary showcase in New York, Fenwick’s 12 Days of Christmas in Newcastle, Dior’s showstopping...

Fashion |MARKETING

New Loro Piana and New Balance sneaker collab to cost 1,500 dollars

At first glance, the new collaboration between sneaker giant New Balance and Italian luxury house Loro Piana may not seem to be anything out of the ordinary. The 990 silhouette has been around since the 1980s, and version six was launched in 2022, having since been available in various iterations, including grey, a similar colour to this...

Retail

Loro Piana to takeover Harrods for the holiday season

Italian luxury brand Loro Piana, owned by LVMH Group, has announced it will takeover luxury department store Harrods in London for the holiday season. The move coincides with Loro Piana’s 100th anniversary and will see the luxury brand taking over Harrods iconic façade, including 36 windows on Brompton Road, alongside the opening of two pop-ups...

Fashion

FIT students win Loro Piana competition 2023

Italian luxury brand Loro Piana, owned by LVMH Group, has announced the two winners of the seventh edition of its competition. Sumin An and Blake Dewitt, students at the Fashion Institute of Technology (FIT) in New York City, won the prize. The winners will receive a scholarship and a job contract at Loro Piana. They will also receive guidance...

Fashion Featured

You can now trace a Loro Piana garment from fibre to factory to store

Italian luxury house Loro Piana is making its sustainability processes more transparent to customers, enabling select products to be traced from fibre to store. While the brand says it knows every pair of hands making its products from farm to final finishing, a new tech-led era of traceability and transparency means the end consumer can also...

Business

Loro Piana strengthens partnership with Juventus

Loro Piana has announced it will be continuing its partnership with Juventus Football Club for the upcoming 2022 to 2023 football season. The fashion house will be designing the official uniforms for the women’s team for the first time, as well as debuting formal suits for the men’s team. During the Union of European Football Associations (UEFA)...

Business

Loro Piana announces Knit Design Award winners

Italian fashion brand Loro Piana has named two students from the Institut Français de la Mode, Paris as winners of its Knit Design Award 2022. The international competition challenged students from six schools of fashion and design including North Carolina State University, the Institut Français de la Mode, Heriot Watt University of Edinburgh,...

People

Loro Piana names new CEO

Loro Piana has a new CEO at the helm. Damien Bertrand has been named the luxury brand’s new CEO, effective November 15. The news was reported by WWD. Bertrand is currently at LVMH Moët Hennessy Louis Vuitton working at Dior as managing director of Christian Dior Couture in Paris. He works with the creative and management teams for women’s, men’...

Fashion

Loro Piana debuts Sesia bag

Loro Piana is taking its shot at releasing an It bag. The brand, which is best known for their luxurious cashmeres, has debuted the Sesia. The bag is named after the valley that houses Loro Piana’s headquarters and the river that crosses through it. The rivers bends inspired the curved shaped of the bag. In the past, Loro Piana hadn’t placed a...

People

LVMH adds luxury brands Fendi and Loro Piana to Andrea Guerra’s responsibilities

French luxury group LVMH has expanded Andrea Guerra’s role: Made CEO for hospitality excellence in February of this year, which includes the Cheval Blanc and Belmont hotels, the 55-year-old will also oversee the businesses of luxury brands Fendi and Loro Piana from January 2021. While the hospitality division will remain Guerra’s focus, he is...

Fashion

Mr Porter taps Italian label Loro Piana for exclusive capsule collection

Menswear e-tailer Mr Porter has teamed up with Italian luxury label Loro Piana for a 10-piece capsule collection. The collection, which marks Loro Piana’s first collaboration with a retailer, is centred around the label’s unique interpretation of classic blue denim and is available exclusively on Mr Porter. The capsule comprises functional...

Retail

Loro Piana to open Tokyo flagship

Loro Piana is opening a flagship store in Tokyo's luxury Ginza shopping district. The store will open this May. The four-level store's façade was designed by Japanese architect Jun Aoki, and was inspired by scarf. Loro Piana currently has 171 stores worldwide. To celebrate the opening of the Tokyo flagship, the brand is creating exclusive...