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Loyalty programs news and archive

Fashion

Gap Inc. expands loyalty program across core brands

Gap has launched a new customer loyalty program in the U.S. and Puerto Rico, replacing its previous Bright Rewards program. The company's new loyalty initiative is available through each of its core brands, Old Navy, Gap, Banana Republic and Athleta, with points interchangeable through each. The program has a unique name for each brand: Navyist...

25 Sept 2020