Michelle Mone news and archive

Michelle Mone unveils name of new brand

Founder of lingerie brand Ultimo Michelle Mone has unveiled on social media that her new lingerie brand will be named ‘Michelle Mone Intimates’ following reports of her new venture plans by FashionUnited last year. In a tweet, Mone said: “Monday 8th Jan 2018 “Michelle Mone Intimates” has been born. Welcome lingerie team! We have 10 months until...

Fashion

Michelle Mone to launch new lingerie brand

Founder of lingerie brand Ultimo Michelle Mone has revealed on social media that she is set to launch a new lingerie brand next year that she states will be “bigger than all the others including Ultimo”. In a Twitter post, Mone, who sold Ultimo three years ago, said that she has been disappointed with the industry during her break and is set to...

Video

Ultimo’s “human” bra

Scottish-based lingerie brand Ultimo unveiled the world’s first “human” bra in Glasgow for SportsAid Scotland, ahead of the start of the Commonwealth Games this week. The charity stunt featured more than 30 Scottish gymnasts to create a 10 foot 3D bra formation in George Square, one of the city's key Commonwealth Games areas. Ultimo founder...

Design

Body; new topic at Pure London

Body seems set to be a big topic at this year's Pure London show at Kensington, Olympia, London. The team at Pure have announced an unmissable line up of industry pioneers to speak, such as Michelle Mone OBE whose confirmed to deliver a keynote speech on Monday 20th August. The founder and co-owner of MJM International will divulge top tips on...

Fashion

Michelle Mone's Ultimo 10th anniversary

To celebrate the 10th anniversary of lingerie label Ultimo, former Spice girl Melanie Brown popped out of a cake dressed in a sparkly corset. The celebrations took place at department store Debenhams on Oxford Street, with whom the lingerie label inked a deal to open concession stores in 142 Debenhams last year. Entrepreneur and panellist on The...

Fashion

Get Intimate With George

Supermarket chain Asda is to launch it's own intimate range. Designed by Michelle Mone, who invented the Ultimo Bra, the George brand will see a sexy boost with a new lingerie line. The new collection, simply called Michelle for George, will be available exclusively in Asda and its standalone George stores from this week. The Wal-Mart owned...