New York – A recent study shows that out of all consumer whose financial position has improved in the last year, Millenials were the most likely generation to increase spending on consumer products. Within the apparel segment, consumers are favouring value brands, those with strong value proposition, such as fast fashion, quality/price,...
7 Nov 2019
Avail, the first Belgian social e-commerce platform to bring fashion lovers and emerging brands closer together through micro-stores compiled by curators, was launched on Tuesday. FashionUnited spoke to Noëmie Haverhals, Avail’s CEO and a millennial, about the new generation of consumers, social selling and emerging brands. Emerging brands are...
19 Sept 2019
Millennials are spending less but buying more considered. While the 'buy less, buy better' purchasing philosophy has been gaining traction as a counter option to the overflow of fast fashion on the high street, the philosophy is since recently being heartily embraced by American millennials according to KRC research. The study, in partnership...
3 Mar 2018
As Western retailers and luxury brands look to attract the next generation of shoppers, they need only look to China, who’s younger consumers and millenials are snapping up luxury products faster than one can say ‘Gucci’. According to a report by Deloitte in association with Chinese companies, Secoo and Tencent, Generation Z and Millenials will...
11 Dec 2017
How fashion brands can reach the next generation of spending power is a marketer’s topic du jour. With no such thing as a typical millennial or archetypal luxury consumer, decoding the next wave of high-end consumption is both difficult and daunting. This week at the annual New York Times’ International Luxury Conference, a McKinsey & Company...
17 Nov 2017
Generation Z shoppers are the most likely to 'webroom' or browse for fashion via phone or online, but go in-store to buy, says a new report. According to Dealspotr, a crowdsourcing platform for savings, it conducted an online survey of shoppers to better understand their fashion shopping habits and preferences. The survey included 303...
20 Apr 2017
In the digital era email may seem the antiquated communication system in comparison to WhatsApp, Snapchat, Twitter and other social media options, but a new study by customer experience platform Bluecore, tells us that's exactly how millennials prefer brands to engage with them. Millennials, the demographic born between 1980 and 1995, are...
25 Oct 2016
The millenial generation - those born in the nineties and naughties - have been deemed fauxsumers when it comes to fashion. In shorthand, this translates that they spend hours browsing online, but aren't buying the goods. According to WWD, the biggest challenge facing retailers is "converting browsers into buyers". A survey conducted by the...
5 May 2014
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