Mobile news and archive

Primark to roll out first mobile app, debuts in Ireland and Italy

Primark is set to roll out a new consumer-facing mobile app, marking the first time the budget retailer has ventured into this specific market. The app has already launched in Ireland and Italy, and will be expanded into other regions over the next 18 months. Through the feature, customers can browse a range of products, check in-store stock...

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Retail

Digital commerce to exceed 11.6 trillion dollars in 2021

Soaring growth in online sales show e-commerce spending is set to rise 11.5 percent this year to 11.6 trillion dollars. New findings from Juniper Research highlight the success of digital solutions during the pandemic spurring consumer behaviour will become increasingly digitally led, rather than reverting to pre-pandemic norms. The research...

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Retail

'The Uber of retail': Checkoutless payments still untapped by UK retailers

UK fashion retailers need to be doing more to make mobile payments as frictionless as possible, according to research from e-commerce specialist Gene, which says that checkoutless commerce is the “Uber of retail”. Gene’s research found that 80 percent of the UK’s top 25 fashion brands don’t offer mobile shoppers the option to transact before the...

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Retail

Ansible Launches World's Most 'Mobile Ready Brands' Index

London - A new benchmark to measure a brand's mobile performance has been captured by mobile marketing and technology agency Ansible. The Australian company in association with YouGov, IPG Media Brands and Powered by Google launched an inaugural index called the MDEX, ranking the world's most 'mobile ready' brands. The measurements are based on...

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Retail

Shoppers use smartphones in-store, but avoid retailer's own apps

Shoppers actively use their smartphones in-store, but new research shows they avoid retailers' own in-store apps. According to InMarket, the world's largest beacon proximity and location intelligence company, the behaviour they tracked shows users avoid retailer apps and spend their ‘mobile moments’ comparing prices or asking friends and family...

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Retail|STUDY

Google: Tapping into shopping micro-moments

Most consumers will agree that when it comes to shopping, the tiniest moments and emotions can have the biggest effect. From impulse buying, to pre-thought out shopping trips, the smartphone has rapidly become shoppers main assistant and go to shopping partner. 65 percent of consumers who buy apparel via their smartphone will consult search...

Retail

Zalando to see 70 percent of sales come in via mobile

Zalando continues to benefit from the shift in online shopping, from computers to mobile, as its app allows customers the freedom to purchase multiple brands in a single transaction. The German etailer is set to see 70 percent of its sales come in through mobiles by the end of 2016, as more and more consumers turn to smart phones to make their...

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Business

Smartphone sales increase 101 percent in March

Online smartphone sales increased a whopping 101 percent year-on-year in March, far surpassing that of tablets, according to the latest IMRG Capgemini eRetail Sales Index. Transactions carried out on tablets increased a mere 6 percent year-on-year last month compared to smartphone sales. During the first three months of the year, smartphone...

Retail

Millennials driving new mobile advertising

Millennials are moving to a “mobile-first” world, according to analytically firm Quantcast’s new report ‘Mobile and Me - The Remodelled Brand Opportunity’, which highlights the opportunities it brings for brands and retailers. According to the report, 64 percent of consumers surveyed had been influenced to purchase from a mobile advertisement,...

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Business

Yahoo opens door to deal, unveils big job cuts

Yahoo on Tuesday said it is cutting 15 percent of its workforce and narrowing its focus as it explores "strategic alternatives" for the future of the faded Internet star. The announcement, coming with the release of a big quarterly loss, offered the first sign that Yahoo may be open to a sale or merger after years of struggling to regain its...

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Retail

Mobile key to brand loyalty initiatives

With a decline in consumers using traditional loyalty cards, global experience design agency Foolproof is stating that mobile is key to future adoption of brand loyalty initiatives. It’s new research highlights that UK consumers love loyalty, but have concerns regarding how their personal data is used, value vs. effort, as well as the simple...

Retail

Mobile shopping set to hit 53 billion pounds a year

Consumers are set to spend 53.6 billion pounds a year using their smartphones and tablets by 2024, compared with the 9.7 billion pounds spent today, according to new research by Barclays. The research reveals that the influence of mobile on spending is expected to more than double the direct mobile transaction figures from 18.4 billion pounds in...