Naf Naf news and archive

Naf Naf reportedly files for receivership amid footfall ‘downturn’

Parisian fashion brand Naf Naf is understood to have filed for receivership just three years on from its first filing, after mounting pressure from a “downturn in footfall” and “eroded” revenue. This was according to the boss of SY and Naf Naf, Selçuk Yilmaz, who told FashionNetwork the decision was made “in order to enable Naf Naf to implement...

Business

French brand Naf Naf bought by textile supplier

French brand Naf Naf has been bought by one of its suppliers, Turkish fabric manufacturer SY International, after the struggling brand was placed into receivership in May. Naf Naf will be taken over by the company’s French subsidiary, SY Corporate France. It is understood that the acquisition will save 75 percent of the jobs in the company’s...

BusinessFeatured

Has the Vivarte Group been rescued?

French group Vivarte (André, La Halle, Kookai, Caroll, San Marina, Chevignon, Naf Naf, Besson) is going through a major crisis - one that has been going on since the start of this decade. Patrick Puy, President of the Group, has not beaten about the bush concerning the crisis: he is selling off the group, piece by piece. This strategy is in line...

Fashion

Naf-Naf on the block?

The founding owners of French fashion label Naf Naf have apparently put the business up for sale, according to media reports late last week. According to these reports the owners, the Pariente brothers, are also looking for buyers for their Chevignon and NC Kids brands. Naf Naf, which sells young urban women's and children's clothing, has 140...