Naf Naf news and archive

France: Naf Naf partially acquired by Groupe Beaumanoir

Iconic 1990s womenswear brand Naf Naf, which was in receivership, has been partially acquired by Groupe Beaumanoir (Caroll, Bonobo, Cache Cache, Morgan, Sarenza, etc.). The acquisition was confirmed on Thursday in a court decision seen by AFP. Groupe Beaumanoir has proposed to retain around 300 of the brand’s current 600 employees, according to...

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Naf Naf to request receivership

Paris - Employees at ready-to-wear retailer Naf Naf learned on Wednesday that management would request the company be placed into receivership “with a view to a continuation plan,” according to a CSE document seen by AFP. A catastrophic scenario “The catastrophic scenario that we feared is repeating itself, less than a year after the takeover by...

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Nick Gysbrechts Joins NAF NAF as country manager – commercial manager

NAF NAF, the renowned French fashion brand celebrated for its bold and youthful designs, is poised for a new chapter of growth under the leadership of Nick Gysbrechts, who assumed the role of Country Manager – Commercial Manager Belgium starting this year. With over 20 years of proven expertise in strategic planning, sales, and leadership within...

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Naf Naf reportedly files for receivership amid footfall ‘downturn’

Parisian fashion brand Naf Naf is understood to have filed for receivership just three years on from its first filing, after mounting pressure from a “downturn in footfall” and “eroded” revenue. This was according to the boss of SY and Naf Naf, Selçuk Yilmaz, who told FashionNetwork the decision was made “in order to enable Naf Naf to implement...

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French brand Naf Naf bought by textile supplier

French brand Naf Naf has been bought by one of its suppliers, Turkish fabric manufacturer SY International, after the struggling brand was placed into receivership in May. Naf Naf will be taken over by the company’s French subsidiary, SY Corporate France. It is understood that the acquisition will save 75 percent of the jobs in the company’s...

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Has the Vivarte Group been rescued?

French group Vivarte (André, La Halle, Kookai, Caroll, San Marina, Chevignon, Naf Naf, Besson) is going through a major crisis - one that has been going on since the start of this decade. Patrick Puy, President of the Group, has not beaten about the bush concerning the crisis: he is selling off the group, piece by piece. This strategy is in line...

Fashion

Naf-Naf on the block?

The founding owners of French fashion label Naf Naf have apparently put the business up for sale, according to media reports late last week. According to these reports the owners, the Pariente brothers, are also looking for buyers for their Chevignon and NC Kids brands. Naf Naf, which sells young urban women's and children's clothing, has 140...