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Retail

Bestseller brands partner with Bambuser for live shopping

Danish fashion group Bestseller has announced that two of its brands, Name It and Vero Moda, have launched a live shopping broadcasting platform in partnership with Bambuser. Name It, a childrenswear brand, will broadcast live several times per week with prominent Danish influencers participating as hosts or guests. The live shopping experience...

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Fashion

Down with the plastic soup: fashion brands using recycled plastics

Last week, on the opening day of London Fashion Week, the network of nonprofit organizations Friends of the Earth urged fashion companies to do more to tackle plastic pollution, as the fashion industry is "a significant contribution" to the problem. Luckily, some brands are already manufacturing clothing, shoes and apparel from plastic waste....

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Fashion

Helena Christensen for Name it

Danish children’s clothing brand Name it, formerly known as Exit dedicates four collections to style icon Helena Christensen. The former model created a limited children’s edition for the fashion brand. Christensen who has won several nominations for her fashion sense used her original style as the inspiration for the new Name it range. On the...

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