New opening news and archive

New store in Boston: On continues US expansion

Swiss sportswear provider On Holding AG has further strengthened its presence in the US. On Wednesday, the trainer specialist opened a new store in the East Coast metropolis of Boston. According to the company, On now has 15 stores in the US and a total of 70 worldwide. In Boston, the company has taken up premises on the popular shopping street,...

Retail

Norrøna drives expansion with new London flagship

Norrøna is expanding its network of locations and opening its first dedicated flagship store in the United Kingdom. The new ‘Norrøna Hub’ is opening at 15 Regent Street, Cunard House, London. The Norwegian outdoor brand announced this on Tuesday via the professional networking site LinkedIn. “London is one of the most important and inspiring...

Retail

Fabletics opens shop-in-shop in Berlin's KaDeWe

US activewear brand Fabletics is further expanding its presence in Germany. On Thursday, the company announced a “groundbreaking partnership” with the Berlin luxury department store KaDeWe. The brand will now open its own shop-in-shop space on the fourth floor. The opening, planned for the spring, holds special significance for the sportswear...

Retail

Marc Cain opens first store in Mexico

Bodelshausen, Germany-based clothing supplier Marc Cain has continued its expansion in the Americas. On March 19, 2026, the company announced the opening of its first standalone brand store in Mexico. The brand has been showcasing its collections in the debut store in the Plaza Satélite shopping centre in Naucalpan de Juárez since mid-March. In...

Retail

Victoria's Secret to open first German store in Hamburg

US lingerie retailer Victoria’s Secret & Co. is set to launch its German expansion in Hamburg. A store is scheduled to open in the city centre later this year. The Bischofswerda-based PTH Group, which has been secured as Victoria's Secret's franchise partner for the German market, confirmed the press reports. The US label will occupy a space of...

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Business|CEO interview

Gearing up for expansion: Mikuta CEO on wholesale launch, a growing product range and further growth plans

Berlin-based fashion brand Mikuta is gearing up for expansion. Its first international location in the Dutch capital also houses its own showroom, marking the launch of its wholesale business. Following the opening, we spoke with Mikuta's CEO, Christian Goossens, about further growth plans, product range expansion and key markets. Mr Goossens,...

Retail

SMCP drives Sandro's expansion in Latin America

French fashion group SMCP is expanding its brand Sandro's presence in Latin America. Two new stores have already opened in the region this month, with more set to follow according to current plans. On December 10, Sandro opened its first store in Chile in partnership with local company Leuru Group. The clothing brand chose the capital, Santiago,...

Retail|In pictures

Wrstbhvr opens permanent retail space at KaDeWe

Berlin-based label Wrstbhvr has secured its own retail space at KaDeWe. The brand is opening its permanent location on the fourth floor of the Berlin luxury department store, Wrstbhvr announced. Spanning approximately 70 square metres, the retail space follows previous collaborations with KaDeWe. These included pop-ups and a presence in the...

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Retail

Primark invests 12.5 million euros in German market expansion and store optimization

Primark is continuously optimising its store portfolio. The Irish clothing discounter has recently closed several locations in Germany. However, it also has a new store concept in the pipeline, which will be implemented in three new stores. The company is investing a total of 12.5 million euros in these new spaces. The first German Primark store...

Retail

25 new stores in 2026: Decathlon continues German expansion

French sporting goods retailer Decathlon is driving forward its expansion in Germany. Around 25 new stores are set to open next year. Decathlon announced this on the occasion of the opening of its 100th store in Nuremberg city centre. New stores will open in 2026 in Lüdenscheid, Oberhausen, Schwetzingen, Saarbrücken and Trier. The company has...

Retail|In pictures

Hoka opens second flagship store in Berlin

Hoka is opening a new flagship in Berlin, just a few months after the running shoe specialist opened its first store in Germany. The new store is located at Hackescher Markt, Neue Schönhauser Straße 9, in Berlin. The brand, which is part of the US footwear specialist Deckers Brands, announced the opening on Thursday. The store has a total area...

Retail

Hestra: Swedish glove brand opens stores in Germany and the USA

Swedish glove brand Hestra Gloves is opening its first stores in Germany and the United States. The German store is located at Sendlinger Straße 7 in Munich and is the family-owned company's first outside Scandinavia, Hestra announced on Thursday. But this is only the first step in its international expansion. Munich will be followed by Boulder,...