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LVMH's 150 million euro sponsorship deal for Paris 2024 Olympic Games: A high-stakes endeavor

LVMH, the multinational luxury goods conglomerate, signed a groundbreaking sponsorship deal worth approximately 150 million euros for the Paris 2024 Olympic and Paralympic Games. This is a first for the group, which, after sponsoring events at brand level, such as with Hublot for the 2022 World Cup, has now signed its first group-wide agreement...