Omnichannel news and archive

The 4 Pillars of a Unified Commerce Technology Stack

Move beyond the limitations of omnichannel. Learn how a single, real-time foundation of data and systems can future-proof your retail operations. Building the Backbone: Essential Capabilities for Modern Retail The effectiveness of unified commerce relies on a fully integrated technology stack where every core function is native to a single...

BusinessPress Release

Superdry & Co. partners with Verde Digital to unlock new organic growth channels

Fashion SEO agency Verde Digital has been appointed by global fashion brand Superdry & Co. to support its organic growth strategy following the retailer’s recent rebrand. Founded in 2003 and headquartered in Cheltenham, Superdry operates more than 700 stores across 65 countries. The partnership with Verde Digital comes after the brand’s...

BusinessPartner Content

Itsperfect introduces new omnichannel POS for brand stores

Just walk down the main shopping street of any medium-sized city, and you see it straight away: Many fashion brands now have their own brand stores. It’s not just digital-native brands making the move from “clicks” to “bricks”, even more traditional wholesalers recognize the importance of having their own flagship store for brand experience and...

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Retail|Analysis

Bershka launches TikTok-style video feed for frictionless in-app shopping

Bershka, the youth fashion chain from the Inditex group, has integrated 'Loop' into its mobile app in Spain. This feature is a vertical feed of short videos, allowing users to discover items through dynamic content and add them to their basket without interrupting their browsing. This update speaks the same language as its consumers. They use...

BusinessPartner Content

Challenges of transitioning to unified commerce

While unified commerce offers clear benefits, the transition is rarely straightforward. Many fashion retailers face significant challenges when moving from siloed or omnichannel systems to a fully unified model. Integration hurdles One of the biggest barriers is integrating existing systems into a single platform. Many retailers still rely on...

BusinessPress Release

C&A collaborates with Nedap to enhance omnichannel operations

Nedap, the global leader in item-level inventory visibility, has partnered with European fashion retailer C&A to optimize omnichannel logistics through Nedap’s Inventory Engine. This strategic collaboration enables real-time tracking and status assignment of e-commerce items and establishes a foundation for a responsive and agile retail...

BusinessPartner Content

Beyond Threads Podcast: Supporting Tapestry to build a robust and resilient omnichannel logistics ecosystem

For Tapestry, the US-based parent company of luxury brands Coach and Kate Spade, long-term collaboration has been the foundation of logistics resilience. Over nearly a decade, its partnership with Bleckmann has consistently combined operational excellence with strategic agility. In this episode of Beyond Threads, host Erik Janssen Steenberg is...

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Business

Latin America: A laboratory for fashion retail in times of inflation

Buenos Aires – Unlike many developed economies today, Latin America has been grappling with economic volatility, high inflation and restricted consumption for years. The region, particularly markets like Argentina, Brazil and Mexico, has become a testing ground. Here, the fashion and retail industry has learned to operate under constant pressure...

BusinessPartner Content

America on demand: Unlock the US market with pay-as-you-sell e-commerce solution

For many successful fashion and lifestyle brands looking to grow their customer base, entering the US market is a key step in their international expansion strategy – whether it’s household names such as Gymshark or high-end brands like Sézane. But with the cost of setting up US logistics operations often prohibitively high, how can less...

BusinessPartner Content

Overcoming the ‘data deficit’: The key to sustainability in fashion logistics

From 2025 onwards, many large companies across Europe will have to comply with the Corporate Sustainability Reporting Directive (CSRD) (CSRD). This rule significantly expands the number of organisations required to report on environmental, social and governance (ESG) impacts, and introduces the requirement to align with the European...

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Business|Opinion

What AI experts and enthusiasts expect for fashion and retail in 2026

2026 is approaching fast. FashionUnited asks six AI experts what they expect from artificial intelligence in fashion and retail: 2026 AI Predictions for Fashion and Retail: FashionUnited’s Expert Outlook 1. Carmen Martínez Ferrer, senior data analyst at Farfetch and founder of @thedatafashionbrief As Senior Data Analyst at luxury webshop...

BusinessPartner Content

Inventory accuracy and visibility for omnichannel logistics

By Matthias Vandecasteele, Sales Manager for Lifestyle at Bleckmann For fashion and lifestyle brands with an omnichannel strategy, inventory accuracy and visibility are paramount. Read on to discover how changing consumer expectations, new transparency regulations, and the complexity of modern supply chains have increased the need for...