Fashion
Boohoo links with Paris Hilton’s metaverse fashion week
Fashion retailer Boohoo teamed up with Paris Hilton to advertise the brand at the star’s virtual fashion week, in its first foray into the metaverse. At the event, held in Hilton’s recently launched Paris World, the retailer secured a number of billboards dotted throughout, each made in collaboration with out-of-home media marketplace MilkMoney....
21 Feb 2022