Business
Klarna partners with Paris Hilton’s 11:11 Media on global campaign
Payment service provider Klarna has unveiled a new global campaign featuring Paris Hilton as part of a collaboration with the star’s media company, 11:11 Media. In the campaign, Hilton can be seen in a series of films engaging with Klarna’s payment services and shopping app, reciting the catchphrase ‘That’s Smoooth’. For part of the films,...
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