pickleball news and archive

Thirty-5 Capital invests in new pickleball apparel brand Muev

Thirty-5 Capital, the private equity firm focused on sports technology and innovation companies, has announced its first strategic investment in pickleball apparel through a partnership with Muev, a new fashion performance brand looking to elevate activewear for America's fastest-growing sport. The move marks a key expansion of the pickleball...

Fashion

Lotto invests in Brooklyn Aces pickleball team

Italian sports brand Lotto has become the first athletic brand to co-own a professional Pickleball team following a strategic partnership with the Brooklyn Aces. Lotto, known for its footwear, apparel and accessories in tennis and football, has invested in the Brooklyn Aces alongside owners Kevin Durant, Rich Kleiman, Drake and Michael B....

Fashion

Target to launch pickleball collection with Prince

Target has partnered with tennis and lifestyle brand Prince to launch a limited-edition pickleball collection. The Prince for Target collection features more than 80 apparel, sporting goods, and accessories for pickleball, the fastest-growing sport in the United States, according to the 2023 Sports & Fitness Industry Association's topline. The...