Porsche news and archive

Puma launches collection inspired by Porsche

Global sports company Puma has launched a new collection inspired by the iconic Porsche 911 and Formula 1 race car driving. Porsche Legacy Statement Pack SS21 took inspiration from the signature colors of Porsche racing cars from the International Race of Champions in 1973. Bold hues of orange, red, yellow, and blue are featured throughout the...

Fashion

Puma signs multi-year merchandising deal with Porsche Motorsport

Puma’s subsidiary Branded Sports Merchandising has acquired the rights to develop, sell and market apparel, footwear, headwear, accessories and bags bearing the Porsche Motorsport brand. While the exact length of the agreement hasn't been revealed, Puma says it has entered a "multi-year exclusive partnership" with Porsche. “Puma and Branded are...

Fashion

Peter Lindbergh photographs Porsche through fashion lens

Porsche is celebrating the 70th anniversary of its infamous sports cars with a series of photographs by fashion photographer Peter Lindbergh. The subjects are Porsche’s Mission E and iconic 911 cars, shot on a beach in Ault, northern France. “For me, Porsche has always expressed something unique, something personal. And always without any claim...