PROMPERU news and archive

Sustainability is key in the Alpaca supply chain

Peru’s Export and Tourism Promotion Agency, Promperu, is a public institution, responsible for the advancement of Peru in exports, tourism and image. Its mission is to position Peru in the global marketplace by promoting the nation’s image as a tourist destination and producer of value-added goods, thus contributing to the nation’s sustainable...

Fashion Partner Content

Black Alpaca wool - the 'Dom Pérignon' of natural fibres

"Black alpaca is our Dom Pérignon of natural fibres. It is the one that created the buzz. Which makes sense because you think about it, there is something intriguing about the colour black," says Satoru Inoue, one half of duo-team that set up the social design brand The Inoue Brothers. Instead of letting the fast-paced industry dedicate the...

Fashion Partner Content

This is the incredible Andean worldview behind the alpaca

The history of this noble natural fibre is linked with the mythical universe of the Incas. "I was born surrounded by alpacas. I’ve been an alpaca farmer all my life - says Andrés Choqueluque, president of the Peruvian Society of Registered Alpacas of Cusco (SPAR Cusco) - and I know a great deal about the relationship between these animals and...

FairsPartner Content

Peru Moda: from the high street to the screen

In challenging times, creativity becomes more important than ever. That is why the largest platform for promoting Peruvian fashion and home accessories, Peru Moda and Peru Moda Deco, is reinventing itself to continue dazzling the world. The Commission for the Promotion of Peru for Exports and Tourism - PROMPERU promotes the Peru Moda event as a...