pure man news and archive

Pure Man reveals SS20 menswear trends and brand lineup

Pure Man, the menswear section of British fashion trade fair Pure London, has revealed the key menswear trends for its upcoming SS20 summer show as well as a lineup of brands. Brands attending Pure Man, which will run from 21-23 July at Olympia London, include Bench, Brave Soul, Stetson, El Ganso, Oregion, Dario Beltran, Rupert & Buckley, You...

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Tiger of Sweden to launch new direction at Pure Man

Scandinavian tailoring brand Tiger of Sweden is set to launch its new vision for the brand under its recently appointed Creative Director Christoffer Lundman at Pure Man. Tiger of Sweden is set to preview its upcoming Autumn/Winter 2018 collection for men at Pure Man next February. The AW 18 collection marks the debut collection from Lundman,...

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Pure London to launch dedicated entrance for Pure Man

UK fashion trade fair Pure London is set to launch a dedicated entrance for menswear buyers following its continued growth. Launched in 2016 and currently, in its 5th season, Pure Man is growing at a rapid pace, as the area is expected to present over 100 new and existing menswear brands, including sportswear and accessories next season. “...

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In Pictures: Pure London Autumn/Winter 2017-2018

Pure London kicked off in high spirits on Sunday, as press, buyers and visitors flocked to Olympia London for the bi-annual fashion trade fair. Pure welcomed over 800 women’s wear and men’s wear exhibitors, ranging from up and coming designers to established fashion brands, who showcased their upcoming Autumn/Winter 2017-2018 women’s wear, men’s...

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Pure London to launch premium 'Concept' area in Pure Man

Pure London is set to expand its offering once more next season. The fashion trade fair will be diversifying its Pure Man section for 2017 with the launch of a new premium area known as 'Concept.' The new area, found within the Pure Man section, is set to house niche brands in a pop-up environment for the first time. New brands showing in...