Salesforce news and archive

Salesforce + FIRE: When CRM and Wholesale Sales Work as One

Salesforce is the heart of modern customer relationship management. FIRE is the operational engine of wholesale sales. Together, they are not two systems. They form one integrated revenue architecture. Many fashion brands successfully use Salesforce as their CRM. Accounts are structured. Opportunities are tracked. Forecasts are transparent....

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Retail

Black Friday 2024: What lessons does it offer for the Christmas campaign?

After the intense Black Friday, a date that has evolved to become a key thermometer for measuring consumer confidence and a turning point in retail sales, companies are preparing for a crucial stage of evaluation and adjustment. Historically associated with the transition from "red numbers" (losses) to "black numbers" (profits), this strategic...

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Retail

Hush launches new e-commerce website

Fashion and lifestyle brand Hush has launched its new e-commerce website, introducing a mobile-first design, as it looks to offer an “elevated digital retail experience” for its global customer base. The new mobile-first site has been designed with the handheld user in mind, making the site six-times faster for those browsing via mobile, and it...