Samantha Cameron news and archive

Samantha Cameron to close womenswear brand Cefinn

London-based womenswear label Cefinn, founded by Samantha Cameron, wife of former UK Prime Minister David Cameron, is in the process of winding down its operations and will cease trading in spring 2026. In a statement on social media, Cameron said the “difficult decision” was due to current “turbulence” in the fashion wholesale sector for a...

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Fashion

Samantha Cameron’s Cefinn line launches

Samantha Cameron’s Cefinn contemporary designer womenswear brand has officially launched featuring 36 “go-to pieces that can take you from day to night”. Focusing on design-led, go-to day wear, Cefinn has been eagerly anticipated since Cameron first revealed details about the brand last autumn, and it aims to offer a collection of “discerning...

Fashion

UK former first lady Samantha Cameron launches fashion line

Nearly five months after leaving Downing Street, Britain's former first lady Samantha Cameron has launched a fashion label -- revealed, naturally, in British Vogue magazine. The 45-year-old wife of former Conservative prime minister David Cameron won many fans for her smart but modern style during his six years in office, drawing comparisons...

Design

Samantha Cameron attending Scottish Fashion Awards

Prime Minister’s wife and British fashion Council ambassador, Samantha Cameron, will be attending the Scottish Fashion Awards. Taking place tomorrow evening at the Glasgow Science Museum, the awards are trusty reminder of the skill of young Scottish fashion in particular their flourishing textile industry. Event organiser, Tessa Hartmann, says,...